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How often do you look at your “numbers” (aka your financial

Many business owners engage with their financials only once a year when they’re meeting with their accountant.

As long as they have some money left over in their bank account at the end of the month, they think they’re okay.

But they are missing out on a huge opportunity.

You can use your financials for a lot more than just determining how much tax you owe the government.

Working With Your Numbers Consistently Makes Your Life As a Business Owner Easier

Because instead of agonizing over business decisions and going with your gut…

Your numbers can actually tell you what to do.

For example, they can help you decide if you should

  • Produce a product in-house or outsource it
  • Change your pricing strategy
  • Opt in or out of a big projects or investment
  • Hire another employee or cut an FTE

Your numbers can also help you uncover

  • Which products are making a profit and which are losing money
  • When your business is making a profit (called your breakeven point)
  • If your business is headed in the right direction

Like Having a Fully
Functioning Finance

With our Virtual CFO Service, you receive continuous professional financial advice on all areas of your business.

In monthly or quarterly meetings, we will review the financial reports we have prepared for you and work through any business challenges you’re facing.

We can also alert you to anything out of the ordinary, concerning trends, and what might raise a red flag with the tax authorities.

Some of the reports we can create and discuss with you:

  • Budget to actuals
  • Performance metrics (e.g., employees sales)
  • Profitability analysis
  • AR/AP turnover
  • Solvency and liquidity analysis
  • Cash conversion cycle
  • Pricing strategy
  • Cash Flow Statement analysis
  • Regulatory compliance
  • Any ad hoc requests, for example, project NPV calculation

Pricing starts from USD 4,000 per year for quarterly meetings.
We also offer hourly services for USD 250 per hour.

That’s a bargain! In comparison, you’d have to spend USD 100k per year for a
full-time hire with the same expertise and experience.

Working With Us Is Easy -
Our “No Headaches, Ever” Process

Discovery Call

We will meet for 15-30 minutes to get to know each other and assess your situation. We will explain our process and answer any questions you may have. If you’re ready to move forward, we will then…

Get the Admin Stuff
Out of the Way

We will send you a contract to sign digitally (it only takes a minute), and depending on the scope, we will ask for a deposit. Then, we’re ready to go.

Integrate Your
Accounting Software
with our Reporting

We are pulling the numbers from your system so we can analyze them.

Meet on a Monthly
or Quarterly Basis

We’ll meet on Zoom to set up all users and their permissions (so your employees only see what they need to see), and to show you and your team the system. You’re all good to go!

Case Study

How we saved a CPG business from losing a loan by establishing proper financial reporting

The Business

A CPG business in Canada, with $2 million in annual
revenue and 12 employees, was still without a proper finance function and didn’t have any financial reporting in place. For years, they had entrusted their accounting to mom-and-pop bookkeepers.

The Problem

They called us when they were on the brink of having a loan recalled. They couldn’t meet their bank’s financial reporting requirements since they only met with their bookkeeper once a year. In addition, they didn’t know which products and customers were profitable and lacked visibility of the seasonality of their business. That opened up the risk of over- or understocking their inventory and wasting money.

Our Solution

We set up a custom financial reporting and inventory
management system that integrates with their accounting software. In an in-depth analysis of their profitability,
products, clients, and historical financials, we identified and addressed their areas of concern.

The Results

In the end, we were able to save them from getting their loan recalled. The business now enjoys full visibility for its production process and real-time inventory numbers, having saved CAD 58k on duplicate entries.

Your Virtual CFO Is Like a Personal Trainer For
Your Business

To get fit and healthy, you might lift weights, go for a run, or start cycling. You will likely make some progress but could also injure yourself if you don’t follow best practices.

A personal trainer can actively guide you and track your progress. You’d be sure that you’re doing the right thing and are headed in the right direction.

That’s what a virtual CFO is to your business.

We can help you uncover and overcome challenges like:

  • Meeting the requirements set by your bank for a loan
    (e.g., certain debt/equity ratio)
  • Establishing the right pricing for your products
  • Measuring if you’re getting closer to your financial goals
  • Identifying errors in your accounting practices that could cause you to overpay expenses and lose money
  • Reviewing your revenue recognition criteria, so you’re not overstating your revenue and overpaying taxes

You’ve Got Questions, We’ve Got Answers

Q Can’t I do this on my own? I know my business best.

A You indeed know your business best. That also makes you biased, unfortunately. We bring an objective, outside perspective that’s focused on the real story your numbers tell.

We also bring corporate finance expertise and experience that you can’t get from googling and watching a few YouTube videos. Free online resources explain only the tip of the iceberg and are never a substitute for professional financial advice. You wouldn’t want to base big business decisions on a random blogger you found online.

Q I’ve just started my business. Is it too early to work with a virtual CFO?

A This is the right moment to seek financial advice. Many businesses do not make it past the first year because they run out of money. With your financials set up correctly from day one, you will be able to grow faster. We can continuously analyze whether you are developing in the right direction.

Q Can’t my accountant or bookkeeper do this?

A Sadly, most accountants and bookkeepers prefer to limit the interaction with their clients to once a year only. They do not want to get too involved in their clients’ businesses. Many also do not have the right expertise and experience to give sound financial advice. You will be better off with a partner offering a dedicated virtual CFO service, like us.

Q When will I see results?

A We’ll be honest with you. Results won’t be immediate. When you’re making changes in your business, it can take a few weeks, even months, to see the benefits. That also means, the earlier you start, the better.

Q How does the hourly charge work?

A When it comes to our hourly rate, we aim to be as transparent as possible. We charge for the preparation for our meetings, which usually takes 3-5 hours, and the meeting itself.

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